Unleash the Power of Natural Followership

We redefine what it means to be a leader and a follower.



Without followers, there are no leaders! Yet most people are only interested in leadership. People spend years studying how to lead, but not a day on how to follow. Companies invest billions on leadership development but won’t spend a dime on developing followership. This means people know very little about followership.

With such limited knowledge about followership, how do we know that leaders and not followers are the key to success? After all, there are no leaders without followers. 

Are you disappointed by the lack of results or profitability?

Do you want to unleash your team’s creativity and ignite innovation?

Are you grappling with conflicts, passive behavior, and a lack of accountability within your team?

A power mightier than any form of leadership

I’ve spent almost two decades studying how and why people follow leaders in natural settings. That is, in settings where people are free to choose who they want to follow, when they want to follow, and for how long.

This work has led me to the discovery of “natural followership” as well as a collaborative process I call “collaborationship.”

There’s power in natural followership. When unleashed, it’s far stronger than any form of leadership. To unlock this potential, we must not only understand the evolutionary origins of natural leadership and followership. We must also let go of traditional leader and follower myths.

Index image - funny image of monkey in sheep suit

Many associate followers with sheep

Are you curious enough to explore the world from a follower’s perspective?

Are you ready for a journey that will change the way you view of the world?